SERVICE
- Brand Design
- Prototyping
- Web Design
CLIENT
Coldwell | Bowes, LLP
Divorce & Family Law Attorneys
TEAM
- Jon Racinskas, Creative Director
- Paolo Bugatto, Art Director
- Ruben Paquian, Creative Writer
- Caitlin Granberry, Visual Designer
Intro
Coldwell | Bowes, LLP is a Divorce and Family Law firm based in Austin, TX. They came to us with the need for a more professional website design. After working with them for a couple of weeks we were also able to convince them to explore new options for their brand mark.
Redesign
When Sangfroid! began their journey, the company consisted of four ambitious employees. After substantial growth and success the team felt it was time for a refresh. The S! creative team decided the agency needed a brand that clearly defined the sophisticated business it had become. While Sangfroid! wanted to maintain their professionalism they also wanted to portray themselves as fun and exciting. With a bold color palette, artistic imagery, modern typography, and clean brand guidelines, we were able to create something worth bragging about.
Process
- Brand workshop
- Logo exploration
- Finalize mark
- Client review
- Define brand personality
- Finalize brand voice
- Explore color palette
- Finalize color palette
- Client review
- Refine imagery style
- Wireframe website
- Prototype website
- Client review
- Storyboard site effects
- Development
- Client review
- Final edits
- Site launch
Complete Brand Guide
Website Development
After beginning a fresh new brand for Coldwell we moved on to their website. The company asked that we build a clean, elegant but modern design. We chose a sophisticated color palette of Slate Blue #4C576B, Gold #BA9960, Black, Grey and White. We decided on Trajan Pro 3 for their headline font and Sweet Sans Pro for the body copy. After some exploration we found an interesting solution for their imagery style. We looked through images that portrayed a sense of calm and sophistication, landing on an image/video style of monochromatic shapes, similar to video styles used to ease anxiety and panic attacks. Check out the site prototype below. The official site will be live soon!
Prototype
Hello! Let’s talk Design!
Please only contact me for design opportunities. I do not respond to marketing emails or anything similar. This portfolio site is a freelance site for one designer, not a company. All other emails will be reported.
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