Redesign

Energy Capital Ventures came to us as a new and ambitious company ready to do big things. Before officially starting their journey they needed a killer brand. They had an existing brand that they weren't entirely happy with and asked that we give them something fresh and sophisticated.

The ECV Star

We started with a few different concepts before landing on this mark. ECV is a venture fund for the evolution of the natural gas industry. So we thought of ways to incorporate the foundations of that industry. We had this idea to use topographical maps as inspiration specifically maps guiding an excavation as a reference to the process of extracting natural gas. While thinking in this direction we played with ideas incorporating the earths core, as obviously this is the origin of the energy source. While exploring ways to show the earth’s core in a mark we used some information they gave us on the technical side of the process. ECV explained the triple-nested pipeline which is an innovation of the natural gas industry. We used that more as a visual reference and played with ideas on how to combine that and the earth’s core. Then finally, based on conversations with the client during workshops, we learned that they were really fond of mid-century modern design and this idea of “innovation” during that time. Which had us thinking of the 1950’s kind of space age feeling. We started researching popular games of the 50s playing on the childlike vision of the future and the most popular game was jacks. So we started sketching out several versions of a jack and continued to simplify it until it combined both a jack and a star going back to that 1950s space age kind of idea.