SERVICE
- Brand Design
- Prototyping
- Web Design
CLIENT
Sangfroid Studio
TEAM
- Jon Racinskas, Creative Director
- Paolo Bugatto, Art Director
- Ruben Paquian, Creative Writer
- Caitlin Granberry, Visual Designer
Intro
Sangfroid! is an agile, full-service marketing studio creating full-funnel experiences out of Austin, Texas. They tackle the toughest marketing and branding challenges to provide collateral and solutions designed for lasting value.
Redesign
When Sangfroid! began their journey, the company consisted of four ambitious employees. After substantial growth and success the team felt it was time for a refresh. The S! creative team decided the agency needed a brand that clearly defined the sophisticated business it had become. While Sangfroid! wanted to maintain their professionalism they also wanted to portray themselves as fun and exciting. With a bold color palette, artistic imagery, modern typography, and clean brand guidelines, we were able to create something worth bragging about.
Process
- Brand workshop
- Logo exploration
- Finalize mark
- Client review
- Define brand personality
- Finalize brand voice
- Explore color palette
- Finalize color palette
- Client review
- Font exploration
- Finalize type palette
- Client review
- Refine imagery style
- Complete brand guide
- Client review
- Wireframe website
- Prototype website
- Client review
- Storyboard site effects
- Development
- Client review
- Final edits
- Brand launch
Complete Brand Guide
Website Development
After delivering a completely new brand for Sangfroid! it was time to tackle an even bigger project, the website. The agencies owner asked that we development something with the intent to develop in Webflow. We began wire-framing by hand, digitally, then in Figma. After arriving in a place that satisfied both the creative team and Sangfroid! as a whole, we connected with a German Webflow developer. He was able to create our vision fairly quickly with 3 days left to spare before launch. During the teams final run through we all felt that the site was missing something vital, intrigue. While we had Webflow in mind when designing we left out one vital element that Webflow is known for, its effects and transitions. With 72 hours remaining the creative team took up a bold opportunity and went back to the drawing board. In that time we were able to take our designs to the next level by story boarding the transitions we had in mind. Checkout our final Figma storyboard and prototype below and click the button to view the live site!
Prototype
Hello! Let’s talk Design!
Please only contact me for design opportunities. I do not respond to marketing emails or anything similar. This portfolio site is a freelance site for one designer, not a company. All other emails will be reported.
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